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Join us in our food revolution to unleash all animals from the food chain!
The Vegetarian Butcher, also known as the only butcher loved by people and animals, makes vegetarian meat products. With the best plant-based meats, perfectly replicated in taste, texture and nutrition, we are paying a true tribute to tradition and craftmanship. For meat lovers, by meat lovers.
They said: “It could never be done, plant-based food will always taste like plants.” They said: “We must sacrifice it all.” The Vegetarian Butcher says: Sacrifice Nothing. Not on taste, the planet or animals.
At The Vegetarian Butcher, we believe there is nothing wrong with meat’s taste and texture; it’s the production method we challenge.
We believe there is a way we can produce meat in a more efficient, animal-friendly and environmentally friendly way: by cutting out the middleman and releasing the animal from the chain.
Just like workhorses were once replaced by tractors, there is a new technology on the horizon in the meat industry.
Our products can let many animals off the hook. Our Food Service pack of 1.75kg plant-based chicken, for instance, can release one chicken from the chain. For the consumer packs, 11 packs can do the same.
Together, we can release them all!
The Vegetarian Butcher’s packaging vision is to pack the new meat as part of a circular system, so halfway through 2021 we switched to packing our chilled retail products in a 100% post-consumer recycled PET tray. And our very cool frozen boxes in retail? These are made from carton that is recyclable.
We are proud to partner with the home of the Flame Grilled Whopper – Burger King. We were able to work together with Burger King on developing the plant-based version of their iconic Whopper burger. Now these burgers are sold all over the world: in Europe, the Middle East, Asia and South America. We did not stop there: we also added Plant-based Nuggets and Plant-based Long Chicken to the menu in selected countries.
In October 2020, the EU parliament was set to vote on the ban of names like ‘veggie burger’ for plant-based products. The main argument behind this proposal was to avoid consumer confusion. However, research shows that these terms provide important information for consumers when making purchasing decisions. It tells them these plant-based products offer similar taste experiences and functionalities to their animal-based counterparts. Therefore, The Vegetarian Butcher launched a visual petition to show the world that we – including our community – are not confused. Luckily, the majority of MEPs came to the same conclusion we had when we started The Vegetarian Butcher ten years ago: names like 'vegetarian burgers' are not confusing. A huge step to keep on accelerating our mission to unleash animals from the food chain.
The Vegetarian Butcher’s technology is patented and was developed in close collaboration with Wageningen University. The unique quality of our methodology is that our machines can be programmed to mimic any animal protein – chicken, beef, fish, pork, you name it.
All meat lovers, from carnivores to vegans who don’t want to miss out, are invited to the table.
If you have any questions or comments about The Vegetarian Butcher, please visit our contact page.
Check out your local Butcher website for more details about our story and products, as well as our most beloved meaty recipes.
Going plant-based makes sense – for our health and the planet – and it’s a growing market. Find out how we’re using cutting-edge food technology to develop textures and flavours that meat- and dairy-lovers enjoy and put more plant-based options onto mainstream menus