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Equity, diversity & inclusivity

Working to create a fairer, more socially inclusive world

Leaders driving change. From right to left: Joy Ho, Esi Eggleston Bracey, Van Nguyen-thi-bich, Ira Noviarti and Hajar Alafifi
Illustration of a work meeting between 3 people
A young Black woman with bleached, short hair and a vivid green dress smiles at a camera. A ring light is also in the frame.

Our ambition to unstereotype influencer brand content

Research shows that stereotypes are making Generation Z consumers feel unsafe on social media. We’re taking action to ensure the influencers involved with our brand partnerships reflect a more inclusive world.

Persil pack shot displaying the new enhanced Accessible QR codes (ACR)

Persil adds new QR codes on packs to improve accessibility

Persil is adding Accessible QR codes (AQR), developed with Zappar and in collaboration with RNIB, to a range of packs. The codes aim to provide the UK’s 2 million blind and partially sighted people with access to product information and a more inclusive shopping experience.

Woman factory worker in protective helmet, mask and coveralls operating a machine via a control panel.

Working to advance respect for human rights every day

We’ve just launched a new policy outlining our commitment to responsible business with respect for human rights as its foundation, particularly in the context of modern-day challenges for society and our planet.

A still from Sunsilk’s Roblox world. A girl avatar runs towards the House of Skills to find free learning resources.

What does Web3 mean for marketing?

Our Chief Digital and Commercial Officer Conny Braams shares her views on how we must unite to ensure the next iteration of the internet is a safer place for people to shop, stream, work and play.

Young diverse people having fun holding LGBT rainbow flag outside

Building equity and equality with Pride

From peer-to-peer support by our proUd network to policies that promote and protect a fully inclusive workplace, we look at how equity is helping to level the playing field for our LGBTQI+ colleagues and what impact we can have in the wider business community

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