Our business in emerging markets relies on a thriving distribution network and millions of small retailers – independent stores, outlets and kiosks, and micro-entrepreneurs making sales in neighbourhoods, on streets and door-to-door.
We are working to bring more retailers onto ‘eB2B’ digital commerce platforms which help keep their shelves stocked with products, so they can unlock the potential of their businesses. Platforms such as Shikhar in India, Siparis Direkt in Turkey and Sahabat Warung in Indonesia are helping small retailers who sell Unilever products to meet the changing needs of their consumers.
At the end of 2022, 1.8 million small retailer stores used our digital commerce platforms, enabling them to purchase our products and in turn grow their business. We now have evidence from four independent studies that our digital platforms support business growth. One study in Pakistan involving over 650 of our small retailers found that the majority of retailers who had used our digital commerce platform attributed their higher business growth to the use of the platform.
Beyond digital platforms, we are also providing targeted training and financial support to our smaller customers, such as extended payment terms and cashless payments. In the Philippines, for example, we are providing business skills training to micro-retailers through our Kabisig eSummits. The summits give retailers access to training on topics such as customer engagement and sales, so they can run their business more effectively and profitably. Independent studies have shown that the summits have helped participating retailers grow their business.
Read more on how we are helping SME retailers to grow